Izem was dreamt up to reduce my coffee dependence.
Coffee is a stimulant, slingshotting my energy levels, I wanted a more balanced approach to boosting focus and wakefulness.
But we're not against coffee! We want to evolve how we rise, wake up, and find energy through the use of functional mushrooms. With a fraction of the caffeine in a cup of coffee those jitters are gone and you are left with calm, alert, and sharp but still able to fall asleep at night. The result: you, but superhuman.
All we need is that lead domino - a healthy habit that leads to a healthy mind. So drink different. You might just start thinking different too. And that's a good thing.
With Gratitude, Jake.
